- published: 25 Feb 2017
- views: 2345
Department stores, supermarkets and other brick-and-mortar merchants are using technology to track our buying behaviors. But are they basically spying on us and using the information to their advantage? Joseph Turow, professor at University of Pennsylvania and author of "The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power," joins "CBS This Morning" to discuss the practice. Subscribe to the "CBS This Morning" Channel HERE: http://bit.ly/1Q0v2hE Watch "CBS This Morning" HERE: http://bit.ly/1T88yAR Watch the latest installment of "Note to Self," only on "CBS This Morning," HERE: http://cbsn.ws/1Sh8XlB Follow "CBS This Morning" on Instagram HERE: http://bit.ly/1Q7NGnY Like "CBS This Morning" on Facebook HERE: http://on.fb.me/1LhtdvI Follow "CBS T...
It was recently revealed that Nordstrom tracked movements throughout 17 of their stores via Wi-Fi from their customers' cell phones. Annie explains how the technology works, and the concerns it is raising among consumers. What do your think about your movements being tracked in retail stores? Let us know in the comments! Opt out of Euclid Analytics: https://signup.euclidelements.com/optout Please Subscribe: http://www.youtube.com/subscription_center?add_user=thetechfeed Google+: http://gplus.to/techfeed Facebook: http://www.facebook.com/techfeedtv Twitter: http://www.twitter.com/TECHFEED_News Follow Annie on Twitter: http://www.twitter.com/anniegaus And on Facebook: http://www.facebook.com/anniegaus Host: Annie Gaus Producer: Lauren Rudser Associate Producers: Todd Boudreaux, Chastit...
Visit here for great back-pocket tips and recommendations: https://goo.gl/tJPC5T Retailers need to assess how their products are performing and understand if they have the correct tools set up to track their store’s performance. Your sales team members are key to gathering and sharing qualitative data and feedback on how your customers perceive your store and how your products are merchandised. The aesthetic of your store should be very specific and tailored to the content and products sold, and the type of customer you serve. By making the most of the products you have on display and where they’re positioned in the store, you can effectively sell more.
This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing. Raymond R. Burke (Bloomington, IN USA) is the E.W. Kelley Professor of Business Administration at Indiana University...
Deep learning, meet brick and mortar. This is a real time demonstration of our autonomous checkout system, running at 30 FPS. This system includes our models for person detection, entity tracking, item detection, item classification, ownership resolution, action analysis, and shopper inventory analysis, all working together to visualize which person has what item in real time. We're excited to demonstrate more features for our zero friction checkout experience. Stay tuned to see the future of retail. http://www.standardcognition.com
Retailers tracking your every move
Inventory management for small business is often an after thought. Find out why this critical step can save you some serious money and how you can implement the latest technologies for almost without a massive budget. This step by step guide shows you how we manage 1000's of SKU's everyday without any errors. For more information visit http://www.davidhay.org/qr-codes-quick-easy-inventory-tracking/ Let’s get this out of the way: the subject I’m going to cover today is a polarizing one. Like with all topics, some people will be on the bandwagon, on the fence, or dragging their feet kicking and screaming; this particular subject attracts discussions of the kicking and screaming variety. I’m talking about QR codes. There are many who think that the QR code is dead, and they wouldn’t be wro...
SmartLens for Retail turns your entire store into a smart store that automatically senses and records the location and movement of virtually everything in your retail store — merchandise, associates, shoppers and assets — and turns that data into easy-to-read actionable intelligence that delivers real competitive advantage. AUTOMATICALLY TURN DATA INTO ACTIONS SmartLens applications, created by Zebra or customized by you, presents actionable insights through easy-to-read dashboards and real-time alerts delivered to the mobile devices in the hands of your workforce, allowing you to address issues in real time that were previously visible only in hindsight — as well as improve everyday task efficiency. Video courtesy of @Zebra Technologies.
Vision Asset Tracking from Vision Technology Systems provides the most effective and less expensive solution for tracking shopping trolleys saving money and time to the retail business. Get more information about how can we help your store or about our retail solutions contacting us on www.visionts.com.au
Where do your direct marketing efforts lead? This session covers key strategies for following your customers' and responders' paths as they surf the myriad of channels available for them to buy your product today--from TV, to web, to mobile, to social, to retail--in order to reach their eventual purchase-point destination. We'll show you how to use your findings to chart the best course for your 360° integrated marketing campaign—from which combinations perform best for various product genres, to how traditional and emerging media sources can influence your optimization strategy, to how various retail merchandising techniques can impact your sales. You'll also learn how to carry your strategy through to the data management and monetization of your business. The next generation of online-of...
This is a computer vision based system which automatically detects when products are taken off a shelf in a retail store. The algorithm first detects which item was removed from the shelf then it uses feature matching to compare the removed item to a large, continuously updated database of product images to find the product image with the highest matching correlation. That product is then logged as 'Out-of-stock' if the last item was taken.
Example of eye tracking used in retail shopping.
Retailers are using technology to enhance a shopper’s experience, but at what point does it become too personal?
Companies say the tracking fights fraud.
Your favorite retailers may be tracking every step you take as you walk down the aisles of their stores! How and why they do it plus what you can do to stop it.
Some retailers are turning to new technologies that track customers' shopping choices and spending habits inside their stories. But is the strategy paying off at the cash register? Courtney Reagan has the story for NBR.